The wedding gown has the power of imbuing the woman who wears it with a magical allure. Perhaps this is because it is an image tied to the most antique traditions, or perhaps because it is truly difficult to resist its romantic charm. Wearing it on that big day, which should be a once-in-a-lifetime event, its like entering a marvelous fairytale.

Still, designing a bridal wear collection is not easy because one’s imagination cannot have free rein as with the pret-a-porter or haute couture collections. There are rules to be respected. First of all the color which should preferably be in shades of white, which are once again trendy or in pastel hues, perhaps, intermixed with a bit of brighter colours. And then there is the stylistic choice which can make same inspiration from the day’s fashion, provided it succeeds in balancing the desire for an up-to-date image and respect for the classic ways of the wedding gown. This is no easy task for couturiers who each season, bridal fair should an inexhaustible creativity, emerging in exquisite details, new materials, embroideries.

Despite this negative economic moment, weddings still represent an exclusive and important event in the life of people.